{"id":2002,"date":"2022-01-19T09:03:56","date_gmt":"2022-01-19T09:03:56","guid":{"rendered":"https:\/\/recycle.refashion.fr\/?p=2002"},"modified":"2022-01-31T14:16:57","modified_gmt":"2022-01-31T14:16:57","slug":"levis-launches-recycled-501-jeans-made-from-liquefied-old-jeans-green-queen","status":"publish","type":"post","link":"https:\/\/recycle.oliv.fr\/en\/levis-launches-recycled-501-jeans-made-from-liquefied-old-jeans-green-queen\/","title":{"rendered":"Levi\u2019s Launches Recycled 501 Jeans Made From Liquefied Old Jeans &#8211; Green queen"},"content":{"rendered":"\n\n  \n    <div\n      class=\"content-section text-section\"\n    >\n      <div class=\"container\">\n                  <p class=\"has-medium-font-size\">Your next pair of Levi\u2019s 501 jeans could come from a liquefied pair of old Levi\u2019s as the company aims to bring more circularity to its supply chain.<\/p>\n<p>A chemical process dissolves\u00a0Levi\u2019s denim\u00a0and turns that into a new fabric that\u2019s used to create new jeans, according to the iconic jeans brand. It\u2019s now working with the Swedish company Renewcell, which turns the old jeans into new material.<\/p>\n<p>The announcement comes after years of recycling efforts by Levi\u2019s, but this effort, the brand says, has the greatest potential to scale.<\/p>\n<h2>Liquid Levi\u2019s<\/h2>\n<p>Renewcell is the brainchild of scientists from Stockholm\u2019s Royal Institute of Technology, They were looking at ways to break down cellulose fibers found in cotton, wood, and viscose.<\/p>\n<p>\u201cOne of Sweden\u2019s biggest industries is forestry, so we have expertise in understanding wood,\u201d Harald Cavalli-Bj\u00f6rkman, Renewcell\u2019s chief growth officer, told\u00a0Fast Company. \u201cThere are established methods for chemically breaking down wood into cellulose to recycle it. With Renewcell, we\u2019re tweaking the formula to make it work for cotton and viscose.\u201d<\/p>\n<p>That morphed into the technology it\u2019s now using to make old clothes new again. According to Renewcell, old jeans are excellent candidates because traditional denim is mostly cotton without other materials such as nylon. It calls the new material made from the discarded jeans Circulose\u2014a nod to the circularity keeping the old materials in the supply chain for as long as possible.<\/p>\n<p>Although chemicals are involved, the process meets Levi\u2019s safety standards.<\/p>\n<p>\u201cWhen you\u2019re considering chemical recycling, you want to make sure that there aren\u2019t any toxic chemicals that make their way into the fabrics,\u201d\u00a0Paul Dillinger, head of global product innovation at Levi Strauss &amp; Co., told Fast Company. \u201cBut Renewcell\u2019s factory must operate within Sweden\u2019s very stringent environmental protection regulations. It was ultimately a very clean process, with no effluents coming out of the plant.\u201d<\/p>\n<p><strong>Read the full article via this link :<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.greenqueen.com.hk\/levis-recycled-501-jeans\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.greenqueen.com.hk\/levis-recycled-501-jeans\/<\/a><\/span><\/p>\n              <\/div>\n    <\/div>\n\n  \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thermomechanical-recycling"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Levi\u2019s Launches Recycled 501 Jeans Made From Liquefied Old Jeans - Green queen - RecycleRefashion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/recycle.oliv.fr\/en\/levis-launches-recycled-501-jeans-made-from-liquefied-old-jeans-green-queen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi\u2019s Launches Recycled 501 Jeans Made From Liquefied Old Jeans - Green queen - RecycleRefashion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/recycle.oliv.fr\/en\/levis-launches-recycled-501-jeans-made-from-liquefied-old-jeans-green-queen\/\" \/>\n<meta property=\"og:site_name\" content=\"RecycleRefashion\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T09:03:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-31T14:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/recycle.oliv.fr\/wp-content\/uploads\/2022\/01\/jeans-g610afc2d2_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"C\u00e9cile Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"C\u00e9cile Martin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/recycle.oliv.fr\\\/en\\\/levis-launches-recycled-501-jeans-made-from-liquefied-old-jeans-green-queen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/recycle.oliv.fr\\\/en\\\/levis-launches-recycled-501-jeans-made-from-liquefied-old-jeans-green-queen\\\/\"},\"author\":{\"name\":\"C\u00e9cile Martin\",\"@id\":\"https:\\\/\\\/recycle.oliv.fr\\\/en\\\/#\\\/schema\\\/person\\\/494867bde79aeaa21d69bdea72f1922d\"},\"headline\":\"Levi\u2019s Launches Recycled 501 Jeans Made From Liquefied Old Jeans &#8211; 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